USA vs. Korea: Goen.J

BY Alice Newell-Hanson | Fri. September 14, 2012 | 12:00 AM | OC
Bomber jackets, meet broderie anglaise. When OC Online's own Joyce Lee returned from Seoul recently with a broderie-sleeve varsity jacket embroidered across the back with "Mademoiselle" (like a Korean Pink Lady), we wanted in. The jacket is by Seoul label Geon.J and is only the beginning of the cuteness that designer Goen Jong has since unleashed on OC! Jung's fall collection is now prettifying our racks with feather-printed blouses—paired with matching pants—ruffled skirts, and camo cape coats. The brand's MO is blending delicate fabrics with streetwear shapes, and is due in part to Jung's schooling. After training at ESMOD in Seoul, the designer studied womenswear in Paris, and her first-ever collection at OC turns up the girl power with fittingly French touches: ruffled lace and matelot stripes!

Shop all Goen.J here.