A look behind the scenes: The cover of the book:A piece by Marlene McCarty:

Seeing Red with Chloe Sevigny

BY Daria Radlinski | Wed. December 31, 1969 | 7:00 PM | OC
Rather than document her collection with the standard, ephemeral lookbook, Chloë Sevigny decided to commemorate the debut of her new line with a limited edition, hardcover artbook that captures the designer's singular point of view. Curated by Chloë, Reds features photography by David Armstrong, shot on location in his sprawling Bed-Stuy townhouse, alongside submissions of original work from artists held in high esteem by the designer. Artists featured include Slater Bradley, Peter Coffin, Matt Damhave, Joe Denardo, Brian DeGraw, Brendan Fowler, Jess Holzworth, Matt Keegan, Karen Kilimnik, Kon Trubkovich, Nate Lowman, Lily Ludlow, Marlene McCarty, Jack Pierson, Rob Pruitt, and Aurel Schmidt.

The book began with one simple idea: red hair. Chloë felt redheads were the perfect models for her line of grey tweeds, animal print jacquards, Fair Isle knits, subtle dark plaids, pink flannels, and bright red wools. Gingers also have a long and rich history in England, a major inspiration for the Fall/Winter line. From Chloë's upbringing in Connecticut and her father's New England style of tweeds and Bass Weejuns, to the aggressive style of 70s and 80s punk and skinhead subculture that eventually trickled down to 90s St. Mark's Place, the British-New England connection is featured prominently in the Fall collection.

But where to find enough gingers to model the entire collection? After calling on friends of O.C. like Julia Frakes and Ryan McFarland, Chloë solicited friend Lissy Trullie and the adorable 8-year old Jackson Wakefield (son of Neville Wakefield). Chloë even took to the streets herself, scouting a few models in and around Thompkins Square Park. Take a look at some of the preview images below from Chloë's book, Reds, coming out this August. We've also included a preview of one of the artists submissions by Marlene McCarty and a shot of the front cover.