“You want to know what comes between me and my Calvins?” a 15-year-old Brooke Shields asked America, after whistling a coy rendition of “My Darling Clementine.” “Nothing.” This 1980 Calvin Klein
campaign made the nation gasp, as the underage model acrobatically hovered with one leg in the air, wearing skin-tight, boot-cut CK denim.
35 years later, the #mycalvins social media campaign has put the likes of Lara Stone, Gigi Hadid, Miranda Kerr, and Justin Bieber in Calvin Klein Jeans, amid just as much buzz. Starting today, it’s only going to get louder: the #mycalvins Denim Series is launching exclusively at Opening Ceremony in the US. And who better to rep it than 2015’s favorite teen model and internet sensation, Kendall Jenner?
alongside cropped tees
and fleecy shorts
, the #mycalvins Denim Series is unified by sporty minimalism. On heather grey softwear, the iconic Calvin Klein Jeans logo is cut off by seams—a nod to the brand’s legacy of boundary-pushing advertising. From the 1992 campaign
where a fresh-faced Kate Moss straddled a ripped Mark Wahlberg to Lara Stone's recent CK billboard which some claimed had a subliminal message
, Calvin Klein ads have always possessed a rebellious sensibility. The latest #mycalvins lookbook, featuring Jenner and model Simon Nessman shot by photographer Alasdair McLellan, is no different.
“Calvin Klein was always an important part of our youth,” OC’s Humberto Leon remarked. It’s also a part of our present. Welcome to the Opening Ceremony family Calvin Klein Jeans—and may nothing come between us.
Shop Calvin Klein Jeans #mycalvins for men and women