Elle Fanning, Dree Hemingway, John Cameron Mitchell, and Bobby Cannavale in 100% Lost Cotton. Photos by Julieta Cervantes, Matthew Kelly, Greg Kessler, and Balarama Heller Spike and Jonah introducing the show: "Do not social media anything, but if you have a pager, you can turn it ON at this time." Guests were seated in the back of the Metropolitan Opera House, to overlook those famous chandeliers   "Can I get a high-five from Karlie?!"— Elle plays an innocent newbie to the modeling scene  The lighthearted plot centers around NYFW, and the making of Opening Ceremony's latest collection  John as Humberto; Bobby as Brian  Opening Ceremony makes "cute sexy" clothing, according to the script Bobby snips a sleeve to "create" the Berkeley Stretch One Sleeve Boxy Top Rashida Jones as Vogue's Lisa Love  Bella explains musing: "When really important people stare at you to get ideas." The fight scene (which we enlisted an actual Fight Director to choreograph)  Alia, Elle, Dree, John, Bobby, Karlie, and Catherine in a rendition of Drake's "Hold On, We're Going Home"  What play doesn't end with a song-and-dance number?  And that's a wrap!  Meanwhile, backstage... Maybelline artist Yadim, a girl's best friend  Nails by Naomi Nails and CND Sleek, slicked back ponytails courtesy of Anthony Turner for Bumble and bumble A closer look at the new MICA bracelet, the first wearable accessory to incorporate semi-precious stones After hair and makeup, models were sent to the front of the opera house for a lookbook shoot  And then, back to the stage!  A closer look at the S/S 2015 Mae Ankle Strap Wedge  A spoof on the fashion circuit and Opening Ceremony made for a seamless integration to display looks on models—including these ASKII prints  Models stayed on stage as guests exited through the front of house  Elle in the neoprene cut-out grommet dress  Palette of ceramic and palladium greens and cerulean  Palette of corals, blush, and tangier pinks  Jason Schwartzman, whom this 100% Lost Cotton is dedicated to  Barnaby Clay and Karen O James Franco and Klaus Biesenbach Yoko Ono Maurizio Cattelan and Cecilia Dean Rosario Dawson Jonah Hill and Carol Lim  Dakota Fanning and ChloĆ« Sevigny Mindy Kaling in Opening Ceremony & Magritte The King's Museum Sleeveless dress Kim Gordon (center) Bruce Weber Dev Hynes and Alexa Chung Anna Wintour Lizzi Bougatsos Allison Williams Max Minghella and Jamie Bell The Misshapes Joe Jonas Derek Blasberg Mark and Samantha Ronson Laverne Cox Mickey Boardman and Kim Hastreiter  Ellen Barkin Rose Byrne and Rashida Jones Dree, Karlie, and ElleMiguel and Skrillex LaLa and Carmelo Anthony Miguel Susie Bubble and Jacky Tang Eva ChenCarol, Anna Wintour, and Humberto  Done!  Humberto, Catherine Keener, and Humberto's mom Wendy!Humberto, Mindy Kaling, and Carol Catherine Keener, Alia Shawkat, and Karlie—all in personalized OC Varsity Jackets
    VIEW AS

A Recap Of 100% Lost Cotton, Opening Ceremony's Spring/Summer 2015 Show

BY Alice Hines | Mon. September 8, 2014 | 12:00 AM | A La Mode
"Do not social media anything, but if you have a pager, you can turn it ON at this time," Jonah Hill instructed the first audience of 100% Lost Cotton last night at the Metropolitan Opera House in New York City. The fashion show-play hybrid was Jonah's first theatrical production, penned alongside Spike Jonze and directed by Spike. The principals were actors—Dree Hemingway, Elle Fanning, Bobby Cannavale, John Cameron Mitchell, Rashida Jones, Catherine Keener, Alia Shawkat—and the play was not dissimilar to Jonah's comment: a satire. A backstage dramedy that takes place during New York Fashion Week—featuring characters named Carol and Humberto—this was a lighthearted, meta take on the fashion circuit: the tangential relationships, the insecurities and struggles, and, let's admit it, the deluge of explicit language. 

But 100% Lost Cotton was also a fashion show, where Opening Ceremony's Spring/Summer 2015 collection took center stage. Karlie Kloss, who made her theatrical debut as herself, wore a neoprene pullover and twill mini skirt with small circular laser cut-outs. Elle, an earnest newbie model from Oklahoma, sported a swimming-pool-inspired cut-out grommet dress. Dree, who played an insecure model who dabbles in "musing" ("when really important people stare at you to get ideas") wore a powder-pink romper and an Athena bag in a mini lunch bag shape. The clothes were vibrant, in punched-up colors like tangier pink, coral, palladium green, and cerulean. And, like the production, the collection was inspired by simpler times and the pure fun of collaborating with friends. "It was supposed to be about the summer of '91 when Carol and I used to go pool hopping together in high school," Humberto, played by John, explained in a scene. "All we wanted to do was find another new pool to sneak into—that's all that mattered."

Of course, working with friends isn't all innocence and nostalgia. In 100% Lost Cotton, stylist Brian Molloy, played by Bobby, is desperately in love with Patrick, Humberto's husband. After getting in a fight about the collection in front of Vogue editor Lisa Love (played by Rashida), the confrontation gets physical as Humberto tackles Brian. Meanwhile, Carol, played by Catherine, is a ferocious, quick-tempered alpha who hardly utters a line that's not a bellow. "Yes—he's in love with Patrick, you ignore Patrick, you're both assholes, and I'm losing money!" 

In the end, though, friendship triumphs over hardship. Bella and Julie, played by Dree and Elle respectively, commiserate on the anonymity of models ("you spend hours in the morning worrying about what you're gonna do and say and wear") before bonding over the silver lining. "[Fashion] is about invention and reinvention," Bella said. "Every morning you wake up and you get to decide what type of person you want to be." 100% Lost Cotton is a work of fiction, but doesn't try to resolve any of these inherent industry paradoxes. In the last scene, as the cast breaks into a song-and-dance number (set to Drake's "Hold On We're Going Home"), you got the feeling that even with its outsized egos and rampant superficiality, fashion is a worthwhile pursuit. At the very least, it's a great way to have fun with your friends.

Check out our slideshow for all the behind-the-scenes and on-stage moments from the show. 
Like this story?
 Read more coverage of 100% Lost Cotton here.  

OPENINGCEREMONY.COM