Since the innovation of their very first polo in 1933, LACOSTE has cultivated a culture around sportswear and tennis heritage. After retiring from tennis in 1933, celebrated athlete René Lacoste, also dubbed ‘The Crocodile’ for his aquiline nose and athletic boldness (hence their logo), seeked to design an easy-to-wear shirt he could sport on and off the courts. Made of cotton piqué, the short-sleeved polo featured a buttoned placket at the neck and a tennis tail to keep the shirt tucked in. Fast forward eighty three years later ... Lacoste polos are still considered a mainstay in modern sportswear. At only fourteen years young and counting, us crazy New York kids have teamed up with this historic legend.
Our retro-inspired capsule collection serves up a series of two zipped, mock-neck polos, two classic polos, two crewneck T-shirts, and two polo dresses featuring a redesigned version of that eponoymous crocodile. Drawing from their storied tennis history as well as ’70s-era California surfers, color blocking, diagonal stripes, and ring zipper pulls add an effortlessly modern feel to it all. See every stripe come to life in our latest editorial, Drifting. Shot along the grassy shores of breezy Red Hook, Brooklyn by Georgia Hilmer and styled by Jack Roy, LACOSTE for Opening Ceremony provides the perfect cover-up with the right amount of pop (and we don’t mean the collar) all summer long.
Photography GEORGIA HILMER | Art Direction SU BARBER | Styling JACK ROY | Production SHAY JOHNSON | Hair DANA at Art Department | Makeup JUNKO at Joe Management | Talent JAY at NEXT & CHRISTOPHER at RED | Photography Assistant SERGIO MEJIA | Styling Assistant ZOEY RADFORD SCOTT | Special Thanks LACOSTE & JESSE HUDNUTT