In case we weren’t loud enough, last week we opened up Club USA
, our own “club” on the Men’s third floor at our Soho store. So, it only made sense for us to come up with a capsule collection dedicated to nightlife’s national champs. With a month of sports ahead of us, Club USA finds inspiration in athletic style with a nod to New York nightlife.
Named after the ’90s club in Times Square, we stacked our summer roster with a capsule collection of unisex tanks and tees, tee dresses, caps, and souvenir pins. Drawing inspiration from ’80s and ’90s sportswear (and the era’s rave culture), each piece is accented with bold color-blocked logos, composition book prints, and vibrant summer hues. To accompany all this, we put together a special editorial showcasing the collection, shot by longtime OC friend Christelle de Castro
. The shoot was set in an industrial backdrop to give all the feels of old New York (or before Giuliani got his hands on things), when ravers were ending a late, or rather early night out.