I’m sitting at home, I get a video text. It must’ve been a late night shift at Howard Street. Instantly obsessed, I watch the whole store do an after hours #MannequinChallenge
. In my opinion (minus FLOTUS) probably the best one I’ve seen. Maybe I’m getting old or I just had a lot of time on my hands during the drive home for Thanksgiving, but the whole thing got me so curious. How do viral social challenges like the Harlem Shake or Planking start? And why was everyone using the song “Black Beatles”? Yeah, it’s a sick beat, but was there some lyric I wasn’t hearing? Turn’s out it’s exactly the anticlimatic answer I should’ve expected: some bored high school kid who used his favorite song as the background. And oh yeah, Rae Sremmurd did a live challenge during a concert after the video went viral, which is pretty great.
Fast forward a couple days, I was shooting the shit late night with an old friend Alberto (Queens boy through and through) and he made some comment about New York City needing to bring home a championship. I paused. Wait a minute? The Giants in 2012, Yankees in ‘09, Rangers in ‘94? What the hell was he talking about? “Listen Carly, you don’t get it, New York’s a basketball town,” says Berto who then goes on to fantasize about the Knicks finally
being great again. Valid point. What made New York a basketball mecca? Meme origins are easy, there are websites dedicated to them, nothing magical. Would I ever find out how the sport became so significant, and when I did, would the answer be otherworldly? Like a moment from LOST
(music drops fades to commercial).