To celebrate it's opening, we hosted a party at Echoplex in Silver Lake, DJ’d by Benjamin Cho
. We recently lost Ben, a true creator who always made us laugh and was always there when you needed him—he connected us all together, so as we celebrate this milestone (one that we shared together) we look to his spirit to remind us what’s important: family. Yes, when you walk in any of our stores you might see similar clothes, but what makes each location the right kind of different is the home that was built amongst it and if you’ve been to the La Cienega spot, you know what we’re talking about. You’ll find employees hanging out on their day off just to say hi, customers who faced LA-traffic not to shop but bring our staff a gift (seriously, from furniture to Kanye giving the whole team tickets to his show to Derek Roche randomly delivering twelve pizzas to the store) … but most importantly, you’ll find Jenny. A small-yet-powerful force of nature who opened the store’s door in 2007 alongside Carol and Humberto, a woman who is less of a boss and more of a mother—someone you never want to let down and someone who can always guess your astrological sign. A woman that raised a family while we were often busy in New York and Paris on the motto deeper than retail best practices, but values to live by that allowed us to foster genuine connections with every single one of our employees and customers.
As we thank Jenny (though none could ever be enough) for the family she created over the past decade, we celebrate all our amazing memories the best way we know how. With another epic party (aka our first-ever fashion show in LA) and of course, new clothes. Below we rallied the LA-team to model our limited-edition baseball jersey and tee, celebrating the momentous occasion. Starting today shop the collection in all OC stores, online, and at our MADE LA
Shop Small pop-up that’ll be open all weekend at LA LIVE. And if you aren’t in the market for a shirt, that’s cool, just come and say hi … because we’re family and duh—it’s our birthday!