It’s officially NYFW and the madness is upon us, in a good (yet always sleep-deprived) way. Ahead of our show on Sunday night, we stay busy bopping around the city from show-to-show capturing the collection essentials and backstage highlights at some of our favorite brands showing in New York. Helmut Lang has reset itself. The original logo has been restored, new social media channels have been launched, and with Dazed’s Isabella Burley at the helm—last night was the first As Seen show featuring its first guest in-house designer—Shayne Oliver.
Watching HELMUT LANG AS SEEN BY SHAYNE OLIVER we felt ...
Caught in a very surreal moment, sitting above the former downtown icon—Pearl River Mart. It has been twelve years since the last Helmut Lang show and watching Shayne Oliver work his vision into the brands first new breaths was exciting.
If Shayne let us leave with a piece it would be …
How much did you see us take?
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