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BLOG / Fashion / NEW YORK FASHION WEEK MEN: PATRIK ERVELL SPRING/SUMMER ‘18

NEW YORK FASHION WEEK MEN: PATRIK ERVELL SPRING/SUMMER ‘18

CALIFORNIA FUTURIST


WEDNESDAY. JULY 12, 2017

WORDS BY JOSHUA MICHAEL PAULIN
PHOTOGRAPHY BY BRAYDEN OLSON

Cotton may be the fabric of our lives, but nylon takes a prominent role in Patrik Ervell’s journey both personally and as a designer as witnessed last night during his SS18 show.
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Surprisingly, New York is a fairly recent newcomer to the Men’s Fashion Week scene. Starting up in 2012 (about time) we couldn’t be more excited to welcome it in our home. Why? Though it should be obvious, but mostly because we get to celebrate all of our favorite men’s wear designers who live right here in New York and literally are our neighbors. This year we kicked off NYFWM by honoring an OG OC-family member Patrik Ervell, highlighting his Fall/Winter ‘17 collection in a beautiful installation inside of OCNY Soho.

Last night we headed over to Skylight Clarkson Square to continue the celebration at Patrik’s Spring/Summer ‘18 show. The collection was a cross examination of the past and present, with premonitions of the future. Drawing from his early beginnings in Northern California we see nylon used in bright colors, paying homage to the very fabrication used in tents, play parachutes, kites and sleeping bags. Patrik made us question nostalgic textures and fabrics, while cotton may be engrained as the fabric of our lives giving us that immediate fuzzy feeling, nylon a high tech, modern material is deeply sentimental and reminiscently romantic—bringing this eureka moment to life as we see it layered throughout the collection.

We also get a glimpse of a foggy, distant, sci-fi future, where the nylon’s breathable membranes serve as protective wear, in an Ervell classic, the Air Jacket (which made appearances through 2008-2011). It’s uncertain which delipidated ecosystem is the culprit at the moment, but the reflections of color (some bright, some intentionally muted), paired with polyurethane, silicone, and tyvek says, ‘work still exists in this dystopian story, but we hope this brightens up your day’.

Scroll through the photos from last night shot by Brayden NAME and keep going … Because we also sharing images of the latest install that just insulted our 33 Howard Men’s shop photographed by Anna Ritsch.

PATRIK ERVELL FALL/WINTER '17 INSTALLATION

The NYC-based designer’s F/W ‘17 collection finds romance underground—escaping the threats of the internet & prevailing by wrapping itself in industrial strength materials for protection. Head over to our OCNY Soho store to see it & shop it now.

FILED UNDER: FASHION, NYFWM, BEHIND THE SCENES, FASHION WEEK, PATRIK ERVELL, MENS, SPRING/SUMMER ‘18, BRAYDEN OLSON, JOSHUA MICHAEL PAULIN
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