Truth of the matter, everyone loves Esprit, so how dare we keep all the fun to ourselves in New York, or for that matter—North America. For our second Esprit by Opening Ceremony collaboration, we took the party international. Not only celebrating with some great cocktails (though we all love a good drink) but with cutting edge, interior and exterior designs—something distinct to the ethos that is Esprit.
In the ‘80s and ‘90s the native-California brand was not only known for its athletic-inspired clothes and iconic logo, but also for their distinctive store designs. Bursting with bright colors, bold patterns, and layered textures, these immersive environments were the work of Italian architect Ettore Sottsass, a frequent Esprit collaborator and founder of the Memphis Design Group
. Last year we found inspiration from Sottsass’s revolutionary designs known to protest the minimalist ideals dominating the period. This year our store installations and global pop-ups aimed to reinvent the past and
the future, while still creating a community around each location’s design. “We wanted to incorporate the codes of the brand, but in a modern way,” explain OC co-founders Carol and Humberto who found inspiration in the rapid transformations of today’s aesthetics while maintaining Esprit’s original energy.
Each store’s design differs from city-to-city and plays with a variety of mediums like; all over vinyl prints, vibrant colored matte glass, iridescent plastics, fluorescent light fixtures … the list goes on. Jet set below, to New York City, Berlin, Amsterdam, Los Angeles, and Hong Kong (coming soon). Feel free to look around and make yourself at home. People always say the sequel is never better than the original, well, we’re pretty sure we just gave them a run for their money.