OC’s Suea Cho sat down with rising talent Victor Barragan after his SS18 runway show to discuss the journey from Mexico City to the Big Apple, where his eponymous downtown label was born.
A cool, damp breeze marked the end of summer as OC’s Suea Cho sat with Victor Barragan on his Brooklyn rooftop. The designer and mastermind behind the eponymous downtown label, BARRAGÁN has become one of OC’s favorite rising talents since we picked up his collection last spring. Just days after his runway show at Skylight Clarkson for SS18, Suea and Victor discussed everything from school uniforms to the business of Instagram, all while close friend Zora Sicher photographed Samantha and Josephina in the OC-exclusive capsule collection.
SUEA CHO: I don’t know if a lot of your following knows this, but you started your brand initially as “Ytinifninfinity” - which is now just the handle for your personal Instagram. Can you tell us about how you went from Ytinifninfinity to Barragan?
VICTOR BARRAGAN: Ytinifninfinity started as a passion project. I was making t-shirts and hoodies at first but decided to evolve it into a more “real” RTW brand and had a small show in the L.E.S for SS16. We got a lot of press and media attention which was unexpected. Buyers started to hit us up and it went from there.
SC: How did the name change come about?
VB: Actually, a lot of buyers and PR people were telling me that Ytinifninfinity was too complicated to pronounce and spell. And to be honest, I was trying to cut it and move on also—Ytinifninfinity felt like t-shirts to me still, and I was trying to move onto more of an actual collection.
SC: Ytinifninfinity is impossible to pronounce. Where did you get the name?
VB: It’s a song.
SC: And Barragan came just from your last name, right?
SC: Are you related to Luis Barragan?
VB: Unfortunately, no [laughs]. I get asked that a lot.
SC: Why did you decide to base your brand in New York instead of Mexico City? When did you move here from Mexico?
VB: I moved here in March 2015 and decided to stay. The brand was really born and raised here, not Mexico City.