The Most Powerful Tee

Photography by Christelle de Castro
Video by Daniel Soares
Styling by Fred Marfil
Casting by Ricky Michiels

Special Thanks to Hypebeast

Cotton Incorporated and Opening Ceremony are celebrating the iconic cotton tee as a timeless medium for self-expression by creating “The Most Powerful Tee.” The limited edition DIY tee shirt kits, created by Cotton and OC and available for purchase at our stores and on our site, exclusively.

This collaboration merges everyone’s favorite go-to cotton clothing item with the cultural reality of opinion sharing. The cotton tee has always been the canvas of our lives. We’re excited to share this with you and hope you’ll embrace, celebrate, and express what matters to you most.